Compliance

• The fiduciary correction — Paid media accountability framed as a duty of care, not a marketing preference.
• Privacy laws redefining digital advertising and data use — How current and pending privacy regulation reshapes targeting, measurement, and data retention in paid media.
• The great ad waste engine  — A manifesto on the Arbitrage of Opacity in digital advertising, plus a downloadable workbook of the four provenance, laundering, verification, and deletion questions every CMO should ask their AdTech vendor.
• The ad fraud accountability report — The accountability version of the ad fraud report: who owns each dollar of waste, what platforms will refund, and how to enforce it.