The ad fraud accountability report
Fraud rates without accountability are trivia. This report is the accountability version: who is responsible for each dollar of waste, what the platforms will and will not own, and what a working refund and dispute posture looks like.
By T.J. Muro
Published
Updated
Ad fraud gets covered as a statistic. This report covers it as an accountability problem — who is responsible for detection, who is responsible for reimbursement, and where the current supply chain routes both responsibilities to nobody.
The report includes cross-channel fraud incidence benchmarks, the categories of fraud most likely to survive platform-side filtering, and the contractual language that shifts recovery burden away from the advertiser. Written for teams preparing an RFP, an MSA renewal, or a first conversation with an independent verification vendor.
Frequently asked questions
How is this different from a typical ad fraud report?
It treats fraud as a question of who is responsible, both for catching it and for paying it back.
When is it most useful?
When you're preparing an RFP or a contract renewal, or talking to an independent verification vendor for the first time.