The ad network dispute guide
A working playbook for filing invalid-traffic disputes with the major ad networks. Includes the evidence types they actually accept, the escalation paths that get responses, and the language that gets refunds processed instead of deflected.
By T.J. Muro
Published
Updated
What is inside
A field guide, not a whitepaper. Written for the person who has already run verification, has the receipts, and needs to actually get money back from the networks.
- Dispute intake formats for the major platforms
- The evidence formats each network accepts (and quietly rejects)
- Sample language for invalid traffic, misattribution, and delivery integrity claims
- Escalation paths when the standard forms go nowhere
Frequently asked questions
Who is this guide for?
Anyone who has already verified their traffic, has the receipts, and needs to get money back from the networks.
What's inside?
How each major platform takes disputes, which evidence each accepts, sample language for claims, and where to escalate when the standard forms fail.