Paid media underperformance benchmarks
Data silos and bad targeting leave up to 78% of paid media value flying blind. Operational, technical, and financial leaks, benchmarked.
By T.J. Muro
Published
Updated
Data silos and bad targeting leave a large share of paid media value flying blind. This benchmark set separates the operational, technical, and financial leaks so you can price each one.
Three leak classes
Operational — misrouted budget, stale audiences, unmanaged placements. Technical — broken tagging, identity loss, cross-device collapse. Financial — spend booked against activity that never reached a qualified human.
What is inside
- Benchmarked leak ranges by class and by channel
- The diagnostic questions that isolate each leak
- A ranking method for which leak to close first based on recoverable dollars
Outcome
A defensible underperformance estimate you can put in front of finance without a caveat paragraph.
Frequently asked questions
What are the three types of paid media leaks?
Operational: misrouted budget, stale audiences and unmanaged placements. Technical: broken tagging, identity loss and cross-device collapse. Financial: spend booked against activity that never reached a qualified human.
Which leak should I close first?
The one with the most recoverable dollars. The report includes a method for ranking them.