Media waste recovery blueprint

The working blueprint for finding, proving, and recovering wasted media spend — written as a process, not a manifesto.

The four moves

1. Capture — pull channel spend and click volume into a single reconciliation view
2. Model — split waste into invalid traffic and unqualified audience so each has its own number
3. Rank — order recovery actions by dollars available and effort required
4. Dispute — package evidence in the format a network rep can act on

What is inside

• Step-by-step recovery sequence with owners and timing
• Evidence requirements for each dispute type
• Escalation language that keeps the conversation factual
• A monthly cadence so recovery becomes routine instead of heroic

Outcome

A repeatable recovery motion with math behind every claim you make.

Frequently asked questions