The anatomy of a failed campaign

A walkthrough of where paid media budget actually breaks down — and what the platform report never shows you.

What you will see

• A campaign that reports healthy performance while pipeline stays flat
• The three failure points hiding behind the report — invalid traffic, unqualified audience, delivery misfire
• What the same campaign looks like once every click is independently verified

Best watched before your next performance review, ideally with the person who signs off on the budget.