The signal loss report
What privacy changes really mean for modern marketing — measured against the campaigns you are running right now.
By T.J. Muro
Published
Updated
The signal loss report
Privacy sandbox rollouts, consent mode v2, ATT, and browser-level tracking prevention did not eliminate measurement — they moved it. This report quantifies where the signal went, what the platforms are filling in with modeling, and where the gap between reported and verified performance shows up first.
Download the full report for the benchmark data and the rebuild sequence.
Frequently asked questions
Did privacy changes eliminate ad measurement?
No. Consent mode v2, Apple's app tracking prompt (ATT), Google's Privacy Sandbox and browser tracking prevention moved measurement instead of eliminating it.
What does the report quantify?
Where the signal went, what the platforms now fill in with estimates, and where reported and verified performance start to split.