ICP match scoring, explained
How we score confirmed humans against your ideal customer profile — not the network's definition of intent.
By T.J. Muro
Published
Updated
The ICP match score is the compression of everything HumanClicks knows about an account into a single number a media buyer can act on. This note documents the inputs, the weighting, and the failure modes.
Inputs include firmographic fit, buying-committee coverage, verified engagement history, and negative signal from synthetic activity attributed to the same identity graph node. The score is deterministic — the same evidence produces the same result — and every component is inspectable in the dossier.
The comparison chart shows why probabilistic lookalike targeting drifts against a verified ICP baseline over time.