First-party attribution canvas
The one-page worksheet we run with every pilot. Maps signals to surfaces to decisions. Print it, fill it in, argue with sales.
By T.J. Muro
Published
Updated
A one-page canvas for rebuilding attribution on data you own, for teams whose measurement broke when the identifiers did.
What is inside
- Signal inventory — every first-party touch you already collect, and where it lands
- Identity resolution rules written so two analysts get the same answer
- Consent and retention constraints mapped against each signal
- The measurement model that runs on what remains, plus its known blind spots
How to use it
Fill it in as a team in one session. The gaps you cannot fill are your measurement roadmap.