Click verification implementation checklist

Thirty-eight steps from tag placement to first dispute filed, with owner and status columns. Scope, instrument, taxonomy, classify, baseline, act, dispute, govern.

By T.J. Muro

Published

Updated

A field checklist for standing up independent click verification without touching the ad account or waiting on a platform integration.

What is inside

  • Pre-flight — what to inventory before instrumenting anything
  • Capture setup, destination coverage, and parameter hygiene
  • Validation checks that confirm the record is complete and trustworthy
  • Rollout order by channel, with a go/no-go gate at each step
  • Ongoing QA cadence so coverage does not silently decay

Outcome

Verified click coverage you can prove is working, and a checklist an operator can hand to the next person without a walkthrough.