The HumanClicks validation report
How much of your traffic was actually human? A cross-industry look at verified vs synthetic engagement across paid channels.
By T.J. Muro
Published
Updated
The HumanClicks validation report
We validated a representative slice of paid traffic across search, social, display, and programmatic. This report unpacks what share of clicks, form fills, and conversions came from real humans — and what share came from bots, headless browsers, and synthetic engagement.
Download the full report for the channel-level breakdown, the methodology, and the recommended remediation steps.
Frequently asked questions
What does the validation report measure?
The share of clicks, form fills and conversions that came from real humans across search, social, display and programmatic.
What's in the full report?
A breakdown by channel, the methodology, and recommended fixes.