Estimate your effective ad spend

Plug in your monthly spend and we surface the verified-human delta. No login. No email gate. The number is uncomfortable.

By T.J. Muro

Published 05/13/2026

Updated 07/22/2026

Estimate the share of your reported ad spend that produced verified human engagement. Enter platform spend, category, and channel mix. The calculator returns effective spend, recoverable spend, and the assumptions behind both.