The hidden cost of click fraud and ad waste
An eBook on where paid media budgets actually go once bots, headless browsers, and non-buyer traffic are stripped out. It quantifies the gap between reported spend and verified human engagement, and shows what an accountability layer recovers when it is turned on.
By T.J. Muro
Published
Updated
About this eBook
A long-form read for teams that already suspect their paid media numbers are wrong and want the underlying math. Covers the taxonomy of ad waste, the categories of click fraud most reporting misses, and the recovery model teams are using to hold networks accountable.
- The categories of waste that never show up in platform dashboards
- How to size the recovery opportunity against your current spend
- What changes operationally once verification is running
Frequently asked questions
Who should read this eBook?
Teams that already suspect their paid media numbers are wrong and want the math behind it.
What does it cover?
The waste that dashboards never show, how to size the recovery against your spend, and what changes once verification is running.