The 7-stage click validation journey

From raw click to verifiable receipt — the full forensic pipeline, the 0-100 risk score, and what lands in the dispute package.

The seven stages

1. Capture — the click is recorded independently of the ad network
2. Enrich — network, device, and delivery context attach to the event
3. Inspect — behavioral, technical, and identity signals are evaluated
4. Score — signals compose into a deterministic 0-100 risk score
5. Classify — verified human, unverified, or synthetic
6. Receipt — the decision and its evidence become a permanent, auditable record you can hand to a network rep
7. Act — clean traffic feeds activation, flagged traffic feeds the dispute package

Why it is deterministic

The same evidence always produces the same score, and every component is inspectable. A verdict you cannot open is just another dashboard.